-
1 marketing audit
Mktgan analysis of either the external marketing environment or a company’s internal marketing goals, objectives, operations, and efficiency. An external marketing audit covers issues such as economic, political, infrastructure, technological, and consumer perspectives; market size and structure; and competitors, suppliers, and distributors. An internal marketing audit covers aspects such as the company’s mission statement, goals, and objectives; its structure, corporate culture, systems, operations, and processes; product development and pricing; profitability and efficiency; advertising; and deployment of the sales force. -
2 márketing
m.marketing.marketing directo direct marketing* * *1 marketing* * *noun m.* * *['marketin]SM marketing* * *['marketin]masculino marketing* * *= marketing, marketing.Ex. Business International Inc. is another US service covering economic and marketing activities in over seventy countries.Ex. Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.----* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *['marketin]masculino marketing* * *= marketing, marketing.Ex: Business International Inc. is another US service covering economic and marketing activities in over seventy countries.
Ex: Attention has focussed on the marketing of dangerous substances, safety standards for the slaughter of meat and poultry, and control of dangerous cosmetics.* auditoría de marketing = marketing audit.* componentes del marketing, los = marketing mix, the.* departamento de marketing = marketing department.* director de marketing = marketing executive.* elementos del marketing, los = marketing mix, the.* marketing de productos comestibles = grocery marketing.* programa de marketing = marketing programme.* proyecto de marketing = marketing project.* * *márketing, marketing/ˈmarketin/marketingCompuestos:relationship marketingtelemarketing; telesalesviral marketing* * *
marketing /'marketin/ sustantivo masculino
marketing
' marketing' also found in these entries:
Spanish:
comercialización
- mercadeo
- mercadotecnia
- propaganda
- publicidad
English:
department
- marketing
- demonstrate
- jingle
- mailing list
- out
- packaging
- saturation
* * *marketingmarketing directo direct marketing;marketing telefónico telesales, telemarketing* * *m marketing -
3 Audit Bureau of Marketing Services
General subject: ABMSУниверсальный русско-английский словарь > Audit Bureau of Marketing Services
-
4 design audit
Mktgan examination of the branding, style, and design of an organization’s marketing material. A design agency may carry out a design audit free of charge in the hope that an organization will accept their recommendations and place design of material with them. -
5 маркетинговая ревизия
Русско-английский юридический словарь > маркетинговая ревизия
-
6 маркетинговая ревизия
Русско-английский словарь по экономии > маркетинговая ревизия
-
7 проверка сбыта
-
8 ревизия маркетинга
-
9 маркетинговая ревизия
Русско-английский юридический словарь > маркетинговая ревизия
-
10 проверка сбыта
Русско-Английский новый экономический словарь > проверка сбыта
-
11 проверка маркетинга
Направлена на проверку маркетинговой деятельности компании или определенного аспекта этой деятельности, включая её цели, программу, выполнение и организацию. — Marketing audit aims to examine the marketing effort of a company or a specific aspect of it, including its objectives, program, performance, and organization.
Russian-English Dictionary "Microeconomics" > проверка маркетинга
-
12 маркетинговая ревизия
Русско-английский большой базовый словарь > маркетинговая ревизия
-
13 проведение ревизии
Русско-английский большой базовый словарь > проведение ревизии
-
14 маркетинговая ревизия
проведение ревизии; карточная система — audit arrangements
бухгалтерская ревизия; учетная ревизия — audit of books
след ревизии; контрольный след — audit trail
Бизнес, юриспруденция. Русско-английский словарь > маркетинговая ревизия
-
15 план маркетинга
-
16 план маркетинга
Русско-английский военно-политический словарь > план маркетинга
-
17 ревизия маркетинга
Русско-английский военно-политический словарь > ревизия маркетинга
-
18 концепция маркетинга
Бизнес, юриспруденция. Русско-английский словарь > концепция маркетинга
-
19 estudio de mercado
market research* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx. The planning stage included a market survey of library furniture manufacturers.Ex. New market research in developing countries requires deep knowledge of the society.Ex. Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex. Self-reports are a key source of information in consumer research.* * ** * *(n.) = market survey, market research, marketing audit, consumer researchEx: The planning stage included a market survey of library furniture manufacturers.
Ex: New market research in developing countries requires deep knowledge of the society.Ex: Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex: Self-reports are a key source of information in consumer research.* * *market research; resultado market survey -
20 estudio de usuarios
(n.) = user study, marketing audit, user surveyEx. This statistical methods course emphasizes the 'people' aspect of library use so that relevant data for collection development policy would be gathered primarily from user studies, questionnaires, and community analysis and surveys.Ex. Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex. One of the factors to be identified by a user survey is the sufficiency of existing resources and efficiency of services.* * *(n.) = user study, marketing audit, user surveyEx: This statistical methods course emphasizes the 'people' aspect of library use so that relevant data for collection development policy would be gathered primarily from user studies, questionnaires, and community analysis and surveys.
Ex: Kotler defines the marketing audit as a 'comprehensive, systematic, independent, and periodic examination of the library's total environment, objectives, strategies, activities, and resources in order to determine problem areas and opportunities and to recommend a plan of action'.Ex: One of the factors to be identified by a user survey is the sufficiency of existing resources and efficiency of services.
См. также в других словарях:
marketing audit — A review of an organization s marketing capabilities based on a structured appraisal of a marketing department s internal strengths and weaknesses, which helps the company decide how best to respond to external opportunities and threats. Sales… … Big dictionary of business and management
Marketing Audit — Teilgebiet des ⇡ Marketingcontrolling. Kontinuierliche, inhalts und verfahrensorientierte Überprüfung der gesamten Marketing Management Entscheidungen; ausgerichtet auf die Früherkennung planungs und systembedingter Risiken und Fehlentwicklungen… … Lexikon der Economics
marketing audit — / mɑ:kɪtɪŋ ˌɔ:dɪt/ noun an examination of the effectiveness of a company’s marketing plans … Marketing dictionary in english
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… … Wikipedia
marketing plan — A detailed statement (usually prepared annually) of how a company s marketing mix will be used to achieve its market objectives A marketing plan is usually prepared following a marketing audit … Big dictionary of business and management
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
Marketing strategy — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing Politique — Le marketing politique est une variante de la politique de communication marketing qui consiste à promouvoir un homme ou un projet politique sur le modèle des techniques de marketing commercial. Il représente donc un ensemble de méthodes dont… … Wikipédia en Français
Audit Bureau of Circulation — ˌAudit ˌBureau of Circuˈlation , Audit Bureau of Circulations abbreviation ABC noun MARKETING ORGANIZATIONS an organization which collects, checks, and publishes sales figures for newspapers and magazines: • The magazine had a circulation of… … Financial and business terms